Our strategy
Taking on the biggest challenges facing healthcare so that everyone gets the help they need.

Achieving our potential together
As the national charity for the NHS, representing the network of NHS charities based in every Trust and health board across the UK, we help tackle the biggest challenges facing healthcare. Sadly the scale of the challenges facing healthcare right now is so great that the NHS cannot tackle them all alone.
Long waiting lists coupled with staff shortages mean that many people are concerned they are not going to get the help they need, when they need it. We know that for most NHS staff, theirs is still the best job in the world but outdated equipment, old hospitals, and lack of capacity affects their own health and wellbeing and that of their patients.
The NHS charity sector is uniquely placed to bring together partners, philanthropists and communities to help tackle these challenges, motivated by our shared aim to create better healthcare for everyone.
Our vision
A future with a thriving NHS and the best possible healthcare for everyone.
Our mission
We mobilise the collective power of NHS charities and the nation to help the NHS go further for patients, staff and communities – ensuring extra support goes where it’s most needed and enabling the NHS to advance in a rapidly changing world.
Read our strategy
Maximising impact
Our strategy focuses on three impact areas:

Transforming patient experience and outcomes

Supporting workforce wellbeing through caring for NHS staff and volunteers

Supporting people to live well, through volunteering and preventing ill health
These are supported by four enablers that will help us achieve these goals:
Developing transformative programmes
Building NHS charity sector capacity
Developing our voice
Becoming a sustainable organisation.
Our impact values
We build inclusive relationships with diverse stakeholders, sharing our time, knowledge and skills to create partnerships that support each other, our members and the NHS.
We remain focused on making a positive difference for our members and the NHS, based on evidence and insights on what works the best.
We dare to be different and are constantly curious, asking questions to uncover what needs to be done so that we can have most impact.
We are open, honest and act with integrity in all that we do.
We care about people and treat everyone with equity, kindness, respect, empathy, and support; we put heart into all we do and how we care for the NHS.
We actively champion innovation and transformational leadership, and we advocate for change, bringing supportive challenge to ourselves and others.